Cookies and Training: 6 Metaphors

Photo by Samantha Thayer
Cookies and Training: 6 Metaphors – by Arnie Wohlgemut

Every year on December 4th we celebrate National Cookie Day. Those of you who know me will smile when I say, “I love cookies.” Yes, it was no secret!

Each training opportunity is like a tempting cookie: if shared effectively, your team consumes every bite, leaving no crumbs behind and will always be interested in a second ‘cookie’.

Here is how I see it:

  1. Know your team’s favourite ‘cookie’. Understanding your team helps you tailor your training messages.
  2. Presentation matters. A good-looking ‘cookie’ is extremely tempting! Tempt your team with training that is presented well, then they know what they are getting.
  3. The “YUM” factor. I love oatmeal cookies and, yes, I have a favourite brand. I buy it again and again because I know what I am getting. Consistency matters in taste and training.  When your team knows you are presenting with proven knowledge and experience, they will listen.
  4. Hit the spot. Each opportunity has a specific need; meet it! The right amount, not to small or big. Clarity is the key. It leaves the ‘hints of chocolate” in the palate.
  5. Make sure it is a treat. Few people would see a cookie as a punishment or something they must get through. Training should be the same. It gives them a boost to make it through the day.
  6. Serve fresh. The cookie bag that has sat on my counter, open, for about 4 weeks is not all that great. Nor are old lessons repeated over and over. Keep learning and have an open mind, I am sure you can find a fresh way to present a tasty morsel.

Grab a cup of coffee and a cookie as you figure out your approach to training.